Social Media Ads & Marketing

Don’t sit back and wait to go viral; take your social media marketing into your own hands. Did you realize social media advertisement was worth $153 billion in 2021? You can connect with billions of active users: don’t let them slip through your fingers.

Precision
Audience
Targeting

How well do you know your audience? This understanding is the foundation of social media success. Social platforms give us the opportunity to know customers more intimately than ever before. Get to know how they spend their time, think, and behave. Knowledge is power in leveraging social media marketing and creating a loyal fanbase.

What we do:

Bespoke Paid Social Strategy

You’re so busy creating amazing products and offering top-notch services you barely have time to post on social media, let alone dive deep into the depths of social media algorithms. With more social media platforms on offer than ever before, and each with a unique code, it’s no wonder you’re overwhelmed. After defining your target audience, we will help you decide which platforms you should be on and how to maximize your exposure.

Creative Design

Our talented in-house design team will render attention-worthy design assets to draw in and engage your target audience. You need a social media presence that is visually captivating and constantly being refreshed. To help retain and grow your audience, you need fresh content delivered consistently.

Analysis and Optimization

Acting on data ensures that we can make informed decisions as we move forward in our social media marketing strategies. We implement, test, measure and optimize. Then we repeat the process. The digital landscape is constantly shifting and you need to evolve with it.

Do these problems sound familiar ?

Don’t know where to start in Social Media?

Start strong with paid social media marketing strategies that bring brand loyalty and convert to sales. Our experience across all social media platforms means that you don’t have to sit around waiting for organic growth. Take matters into your own hands. 

Struggling to increase following, leads or sales?

There is no copy and past solution to social media marketing. The more firmly social media establishes itself in the marketing world, the more discerning the audience becomes. The insight that comes with such a direct approach to your target audience is invaluable and should not be underestimated.

Common questions about Social Media Ads

Social media ads are based on audience targeting. Each platform has its own features, settings, and formats, but they do share some general traits. Normally, social media ads look and feel like regular posts, although paying gets you ahead of the algorithm.

Social media costs depends on several factors, including which social media platform, your goals, bidding strategy, budget, campaign optimization, and industry.

Cost-effective: Pay per click, in general, yields an average 200% ROI.

 

Brand awareness: Social media networks are vast networks and are easy to adapt to your branding and style. 

 

Engagement: In addition to ad clicks, users can interact with social media ads by liking, sharing, and commenting. 

 

Formats: Social media ads support a wide range of formats and media types from pictures, to graphics and videos.

 

Targeting: Because users share detailed information about themselves on the platforms, social media ads are particularly adapted to audience targeting. 


Not disruptive: For the most part, social media ads are often hard to distinguish from organic posts on the platforms, making them a less disruptive way to reach your audience.

The most popular social media platforms for advertising are:

  • Facebook
  • YouTube
  • Instagram
  • LinkedIn

These are also popular platforms:

  • TikTok
  • Twitter
  • Pinterest
  • Snapchat
  • Quora
  • Reddit
Rob Currie
RCAS Owner and Founder
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Linda
Fortelli Salon & Spa Coordinator
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Working with Mike, Sara and his team has been an absolute delight! Their professionalism and attention to detail has been overwhelming in helping us build and expand our new website! They are always available to us and offering us tips and tricks on how to do updates - we are truly grateful having them part of our Fortelli Family!
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Scissors Cut Founder & Owner
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Lisa Hutcheson Owner
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Mimi G Style Owner
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Ric
3V Communications President
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Working with Mike and the MK Way team has been exciting and an opportunity to grow for me and my company, 3V Communications. We are in the process of a multi-month marketing project, and so far everyone I've met and worked with has been friendly and professional. I've had a photo-shoot, a brand refresh, am currently creating new online videos and courses, all with the goal of increased revenue in the next coming months. Mike and his team care.
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Social Media Ads & Marketing fueling your fanbase

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In a few minutes, Mike will point you in the direction to stellar strategic success.