The MK-WAY 20%
cashback principle

We always deliver up to 20% more than what you pay for, in services — not as a sales trick, but because we genuinely care about your success.  

We call it “20% More Value.”

Why Do We Do It?

Because some things just can’t be scoped in advance.
The turning point in a project usually shows up mid-way — an idea, a gap, a bold move you didn’t know you needed. That’s where we step in. 

We don’t add fluff. We add what could shift everything — a sharper message, a missing visual, a smarter way to reach your audience.

How it works

You hire us for what’s scoped.

You get a detailed breakdown of what’s included. No tricks.

We dive deep into the project. As we work, we uncover gaps—things you didn’t know to ask for or wouldn’t have wanted to pay for separately.

We fill those gaps. Without a word. When it’s ready, the extra pieces are just… there. Perfectly placed. No extra charge. No upsell.

You get deliverables that feel whole. Stronger. Clearer. More cohesive. And more than you expected.

You won’t see it on a quote. You won’t have to ask for it. You SHOULD expect it.

What It COULD Look Like in Action

Past Rewards

20% Reward

Deep Research

+11 EXTRA CREATIVE DIRECTIONS

CONTENT STRATEGY

Cashback Value: $2500

20% Reward

packaging design

GENERATIVE AI

COPYWRITING

Cashback Value: $4000

20% Reward

+1 EXTRA logo

1 pattern design

CONTENT STRATEGY

Cashback Value: $2900

FAQ

How do you calculate the 20%?

It’s based on the full scope of your project. If you’re getting a 10K website, we may add around 2K worth of extra value through bonus features, content, or design — all tailored to your needs. It’s never fluff — it’s meaningful work that makes a real impact.

Can I know what the 20% will be upfront?

Nope — and that’s the magic of it. We don’t decide what to add until we’re deep in your project. That’s when we see what’s missing. That’s when the real creativity kicks in.

Will I know what you added?

Yes — but only at the end. We’ll include a short “20% Cashback” pdf summary when we deliver the final project. Most clients say it’s one of their favorite parts of working with us.

What if I don’t want the extras?

Totally fine — we only add things that improve your outcome. No clutter, no filler. And if you’re super specific about what you want and don’t want, just let us know up front.

Do you always do this?

Always. That’s the point. We’re not trying to win you over with a one-time surprise — we’re building a reputation for care and quality that shows, every time.

How is this different from what other agencies do?

Here’s the honest truth: Our team has over 20 years of combined experience across branding, content, UX, and creative direction — and not one of us has ever worked at an agency that did what we do for free. Not one. Not ever. What we offer isn’t standard practice — it’s a mindset. It’s rare. And it’s what makes MK-Way different.

Can I ask for something specific as part of the 20% extra?

Every project starts with everything we both know you need — what’s clearly scoped and included. The 20% extra comes from what we discover along the way: something you didn’t think to ask for, or we didn’t expect upfront. These surprises usually come through design extras, marketing ideas, or website improvements. Asking for a specific extra before we start is really just asking us to do unpaid work — and that’s not fair. We give more because we’re inspired by your vision, not because we’re asked.

Why did someone else get the same design assets I requested as a 20% cashback reward, but I have to pay extra $$ for it?

Every project is different. We give give give… whatever will make the most impact for your goals. Sometimes that means you’ll get for free something others paid for as extra scope — and sometimes the reverse. The extra value we give is always based on the size of the impact, not equality. Trust the process: you’ll love what you get, and it’ll make a bigger difference than the sum of all the parts.