Branding and visual identity that speaks for you.
In great branding we trust
Great branding ignites a fire inside. It’s the reason you drive further for your favourite cup of coffee and why you spend your vacation in a trusted hotel group. Branding is all around us. It’s so ingrained in our daily lives that we barely notice it whispering in our ears when we make virtually any decision. Harness the power of great branding to stand out in crowded markets.
A logo can help you launch; a brand will make you soar!
We get it; most people think branding is just a logo and maybe a catchy one-liner. The truth is, defining branding is challenging because it’s virtually everything and anything pertaining to your company. It’s the scent in the store, the paint colour on the wall, and the way you treat people. Most importantly, branding is how you make people feel.
Your branding is a strategic process of identifying your market placement. As you define how your services or product cater to your customers in a unique way, you begin to develop a brand with its own personality, vision, and tone of voice.
Consumers are drawn to visuals. Logos, icons, supporting graphics, and photographs associated with your business need to be beautiful, informative and functional.
Brand manuals are an excellent way to define your business and create consistency and clarity within your organization. How can you reach branding success if you’ve never defined what that means to your business? A brand manual serves as a guide, so while you soar through the cosmos you are not sucked into a black hole (no matter how tempting).
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Common Questions about Branding
Branding evokes feeling and is what comes to mind when customers think of you. What do you want to be known for? A brand helps define your personal identity, product, service or the whole company. Branding uses visual and non-visual cues to help customers understand what you stand for, your products, and services you offer.
Your brand identity encompasses your values, voice, impact, and the feeling your brand evokes. It also consists of visual elements such as logo, typography and colours which support your non-visual elements. Your brand identity is omnipresent in your communications and should attract, retrain and nurture clients.
Brand identity and website design are different services. A good website design is based on a well-thought-out and formulated brand identity. However, a website design does not include branding, voice, values, mission and visual identity such as logos and supporting graphics. There are many services available that offer joint website design with visual elements for starting entrepreneurs, we even include some of these templates in our free resources section.
You may not realize it yet, but your story and brand are unique to you. Through a series of questionnaires and video meetings, we get a better understanding of who you are and how your brand serves the world. In order for us to get a better idea of how we can meet your business goals, we will ask you to help us in the process as we define mood boards, archetypes, and get a better idea of your vision.
A brand design is more than choosing a logo. If you want people to feel that you care about them, you have to make sure you take the time to show them. Starting with defining what your business offers the world and what values you stand for. From there, a visual process evolves that reaches out to your target audiences and speaks for you when you can’t be there to represent yourself.