Ui Design
The Essentials Role of UI Design in Business transformation
In the realm of digital interaction, the power of visually stunning UI design is undeniable. It’s the difference between a fleeting visit and a lasting engagement. For brands aiming not just to exist but to excel, UI design is the magic wand that turns first glances into deep connections.
With users forming opinions in just 0.05 seconds upon visiting your site, the importance of captivating UI design is clear. Our mission is to merge galactic creativity with functionality, ensuring your website not only dazzles but also delivers.
Steps
01 / Discovery
We launch the UI process with our MK-Way Website Intake Questionnaire, specifically designed to understand your vision & business goals, brand essence, value proposition, and unique selling points. This foundational step is crucial for shaping your conversion strategy and guiding the visual direction we'll take.
02 / Strategy call
In our strategy call, we dive deep into your business & vision. We discuss your products and services, your target audience and identify identify key website functionalities. This essential conversation helps us create an Information Architecture and creative direction that not only aligns with your brand but also serves as a powerful tool for growth.
03 / sitemap & IA
We leverage the insights gathered to develop your website's sitemap and Information Architecture (IA), meticulously planning your main navigation (menu) and the structure and flow of site information. By making information easily accessible and intuitively organized, we not only guarantee a delightful experience for your visitors but also optimize your site for conversions.
04 / Creative direction
We begin with aligning your brand with current visual trends and our UX research findings. Then craft your website's creative direction which includes defining the visual strategy for the site's look and feel, with graphics, imagery, and 3D animations. We also enhance storytelling and branding for better conversion rate optimization (CRO).
05 / UI Design
In this crucial step, we transform the groundwork laid by our discovery and UX process into a visually stunning website layout. By aligning your brand's essence with the latest visual trends and user expectations, our goal is to create an interface that makes every interaction is a delight for your users.
06 / Visual Elements & AI-Enhanced
We create all the visual elements for your website. This includes impactful custom icons, crafting unique illustrations and graphics, and developing captivating 3D animations and interactive features based on our visual strategy. Additionally, we leverage AI to generate or enhance visual components, guaranteeing a result tailored to your brand.
07 / UI PROTOTYPE
In this final step, we perfect the User Interface by weaving in interactive touches that truly animate your website. From subtle hover effects and lively button animations to smooth image transitions, we ensure every interaction feels engaging and intuitive. The result is a high fidelity UI prototype, ready for development.
What you get
- Website intake questionnaire
- Sitemap & Information Architecture
- Creative Direction and presentation
- Brand & Storytelling Consulting
- AI-Generated/Enhanced Custom Images
- Custom Iconography
- Image Editing
- Video Editing
- 3D Animation
- Custom Iconography
- High Fidelity UI Prototype
What we do differently
