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UI Design

UI design can increase conversion rates by up to 200% when done right.

Judgments on website credibility are 75% based on a website’s overall aesthetics.

The Essentials Role of UI Design in Business transformation

In the realm of digital interaction, the power of visually stunning UI design is undeniable. It’s the difference between a fleeting visit and a lasting engagement. For brands aiming not just to exist but to excel, UI design is the magic wand that turns first glances into deep connections.



With users forming opinions in just 0.05 seconds upon visiting your site, the importance of captivating UI design is clear. Our mission is to merge galactic creativity with functionality, ensuring your website not only dazzles but also delivers.

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Steps

Note: The steps provided here illustrate the typical UI/UX journey. While UI and UX are intertwined, UX can also operate independently for deeper exploration into user experience. We can incorporate advanced UX strategies and rigorous testing into the UI process for a comprehensive, user-centric approach. Our methodology is always customized, ensuring solutions are finely tuned to your unique requirements.

01 / Discovery

We launch the UI process with our MK-Way Website Intake Questionnaire, specifically designed to understand your vision & business goals, brand essence, value proposition, and unique selling points. This foundational step is crucial for shaping your conversion strategy and guiding the visual direction we’ll take.

02 / Strategy Call

In our strategy call, we dive deep into your business & vision. We discuss your products and services, your target audience and identify key website functionalities. This essential conversation helps us create an Information Architecture and creative direction that not only aligns with your brand but also serves as a powerful tool for growth.

03 / Sitemap & IA

We leverage the insights gathered to develop your website’s sitemap and Information Architecture (IA), meticulously planning your main navigation (menu) and the structure and flow of site information. By making information easily accessible and intuitively organized, we not only guarantee a delightful experience for your visitors but also optimize your site for conversions.

04 / Creative Direction

We begin with aligning your brand with current visual trends and our UX research findings. Then craft your website’s creative direction which includes defining the visual strategy for the site’s look and feel, with graphics, imagery, and 3D animations. We also enhance storytelling and branding for better conversion rate optimisation (CRO).

05 / UI Design

In this crucial step, we transform the groundwork laid by our discovery and UX process into a visually stunning website layout. By aligning your brand’s essence with the latest visual trends and user expectations, our goal is to create an interface that makes every interaction a delight for your users.

06 / Visual Elements & AI-Enhanced

We create all the visual elements for your website. This includes impactful custom icons, crafting unique illustrations and graphics, and developing captivating 3D animations and interactive features based on our visual strategy. Additionally, we leverage AI to generate or enhance visual components, guaranteeing a result tailored to your brand.

07 / UI Prototype

In this final step, we perfect the User Interface by weaving in interactive touches that truly animate your website. From subtle hover effects and lively button animations to smooth image transitions, we ensure every interaction feels engaging and intuitive. The result is a high fidelity UI prototype, ready for development.

What you get

  • Website intake questionnaire
  • Sitemap & Information Architecture
  • Creative Direction and presentation
  • Brand & Storytelling Consulting
  • AI-Generated/Enhanced Custom Images
  • Custom Iconography
  • Image Editing
  • Video Editing
  • 3D Animation
  • Custom Iconography
  • High Fidelity UI Prototype
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What we do differently

At MK-Way, we believe in the power of ‘Galactic Creativity’—a blend of unparalleled aesthetic beauty with unmatched functionality. With over 40 years of combined experience and a team of the world’s top talent, we specialize in creating UI designs that are as effective as they are exquisite. Our unique approach ensures your website stands out in the universe of online spaces, captivating users and driving conversions like no other.

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LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

Getting lots of traffic, but users are not converting?

Join the ranks of 1000+ companies we’ve transformed with visually stunning UI, blending beauty with functionality.

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80 Atlantic Ave Suite 400,
Toronto, ON
M6K 1X9

Services

  • Ad Creative
  • Social Media
  • Creative Email Design
  • Web Design
  • Presentation Design
  • eBook & Digital Report Design
  • Motion Design
  • Illustration Design
  • Brand Identity
  • Concept Creation
  • Video Editing
  • Digital Marketing Consulting
  • 3D Design
  • AI-Enhanced Creative

MK-Way

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