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Branding

64% of consumers cite shared values as the primary reason for picking a brand

Consistent branding across all channels increases revenue by 23%.

Shaping Brands That Resonate and Endure

A strong brand is your most powerful asset. It’s not just about a logo or a color scheme; it’s about crafting a story that connects, a presence that stands out, and a legacy that endures.



At MK-Way, we’re not just designers; we’re architects of digital legacies. With our expertise, your brand becomes an unforgettable experience, driving recognition, loyalty, and growth.

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Steps

Note: The steps described provide a general outline of our branding process, adaptable for both logo design and re-design projects. Our approach is always personalized, ensuring solutions are specifically tailored to meet your unique needs.

01 / Discovery

We begin your branding adventure with our exclusive MK-Way toolset, designed to make discovery not just insightful but enjoyable. Our engaging questionnaires guide you through the essentials of brand storytelling and foundation, sparking creativity and ensuring we capture the essence of what makes your brand unique.

02 / Buyer persona development

By defining clear buyer personas, your brand’s voice becomes a direct conversation with your most likely buyers. These personas not only guide your branding but also steer every business decision, ensuring your actions and communications are precisely aligned with the needs and preferences of those who are most inclined to engage and purchase from you.

03 / Competitive & Category Research

Acting as market detectives, our team dives into a thorough analysis of your competitors and industry landscape. By employing cutting-edge market intelligence tools, we uncover strategic advantages that inform our approach. This research is crucial for crafting a brand positioning strategy that ensures your brand doesn’t just stand out—it truly captivates and leads in your market.

04 / Brand Strategy Development

Utilizing frameworks like the Brand Identity Prism and the Brand Asset Valuator, our creative director crafts the essence of your brand—mission, vision, tone of voice, USP, taglines, and slogans. You’ll receive a comprehensive strategy that positions your brand for victory.

05 / Look and Feel

With your brand strategy as our guide, we explore creative directions, presenting 3-4 look and feel options through mood boards. Each option is designed to resonate with your audience and distinguish you from the competition.

06 / Brand Identity Creation

We translate your chosen direction into a tangible brand identity, offering several logo and identity options. This phase encompasses color palettes, fonts, imagery, iconography, and the development of AI-generated visuals, as well as any 3D imaging, animation, or videos decided during the creative direction stage. All elements are presented in realistic mockups, vividly bringing your brand to life.

07 / Brand Guide Development

Finally, we gather our work into a comprehensive brand guidebook. This essential tool details your brand’s identity and usage across all materials, ensuring consistency and understanding for anyone using your brand. It’s the key to maintaining your brand’s integrity and impact everywhere it appears.

ADD-ON: Research

Depending on your brand’s stage—new, evolving, or established—we incorporate targeted research like surveys, interviews for direct audience insights, sentiment analysis for emotional responses, and market testing. This ensures our branding strategy is finely tuned to your specific goals, providing actionable insights for impactful decisions.

What you get

  • Comprehensive brand discovery questionnaires
  • Buyer Persona development template
  • In-depth Strategy call
  • SWOT analysis
  • Creative direction & look and feel presentation
  • Multiple logo options presentation
  • Brand Identity presentation
  • Full brand identity package
  • Premium brand mockups
  • Custom graphics & brand elements
  • AI generated branded imagery
  • 3D imaging, animations & video
  • Comprehensive 30+ page Brand Guide
  • Add-on research reports
View Examples

What we do differently

At MK-Way, branding is more than our service—it’s our art. As top-tier experts in experience design, we blend unparalleled creativity with strategic precision to build brands that don’t just exist but thrive. With us, your brand’s journey is a voyage to the forefront of digital innovation and legacy building.
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LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

Finding it hard to differentiate your brand from competitors?

Join the ranks of 1000+ companies we’ve transformed, turning visions into iconic brands.
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80 Atlantic Ave Suite 400,
Toronto, ON
M6K 1X9

Services

  • Ad Creative
  • Social Media
  • Creative Email Design
  • Web Design
  • Presentation Design
  • eBook & Digital Report Design
  • Motion Design
  • Illustration Design
  • Brand Identity
  • Concept Creation
  • Video Editing
  • Digital Marketing Consulting
  • 3D Design
  • AI-Enhanced Creative

MK-Way

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