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UX research & DESIGN

70% of online businesses fail due to bad usability.

a better UX design could BOOST conversion rates up to 400%

The Impact of Strategic UX on your business

In today’s digital-first world, a seamless user experience (UX) is not just a luxury—it’s a necessity. For brands looking to stand out, UX design offers the blueprint for creating intuitive, engaging digital platforms that resonate with users and drive conversions.

With 88% of online consumers less likely to return to a site after a bad experience, the value of expert UX design cannot be overstated. Our approach focuses on understanding your audience’s needs and behaviors, ensuring your digital presence is not just visible, but memorable and effective.

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Steps

Note: The steps described are a general outline of our UX strategy, which may vary to suit each project’s unique needs. Our approach is always customized, ensuring solutions that are tailored specifically for you.

01 / Discovery

Our UX journey begins with comprehensive stakeholder interviews. We dive deep into discussions about your audience, business goals, and challenges. This thorough understanding from those at the heart of your brand informs our strategy, ensuring we craft solutions that align with your vision and surpass expectations.

02 / Research

Building on the insights gained during discovery, we’ll employ a blend of qualitative and quantitative research methods to further uncover user needs, behaviours, and motivations. This step is crucial for developing an information architecture and website flow that is not only usable but also meticulously tailored to your audience’s needs.

03 / Information Architecture (IA)

IA is the backbone of user experience, organizing content and information in a way that’s intuitive and logical to your users. By structuring information effectively, we ensure users can navigate your site effortlessly, find what they’re looking for, and interact with your content in meaningful ways.

04 / Sitemaps

With a robust IA established, we develop sitemaps as blueprints for your site’s navigation and structure. These diagrams will map out page connections and content categories, ensuring intuitive website visitor flow. Sitemaps serve as strategic guides, optimizing user pathways and laying the groundwork for beautiful design experiences.

 

05 / Wireframing

Next, we translate the IA and sitemap into wireframes, providing a visual representation of the skeletal structure of your website or application. This step focuses on layout and functionality, setting the stage for intuitive user interactions and effective content presentation.

06 / Journey Mapping

We map out the user’s journey to identify all potential interactions with your platform. This visualization helps us pinpoint opportunities to elevate the user experience, ensuring that each step of the journey is engaging, intuitive, and aligned with user expectations.

07 / Prototyping & Testing

We create high-fidelity prototypes which are probed with user testing. We’ll use an iterative approach to refine UX designs based on real feedback. This ensures our final deliverable to you is usable and will enhance user engagement and quality score.

 

What you get

  • Comprehensive user research reports, offering deep insights into user behaviors and needs
  • Detailed information architecture diagrams, outlining the logical flow and organization of content
  • Sitemaps and navigation schemes, providing a clear blueprint of the website's structure and user pathways.
  • Interactive wireframes and prototypes, visualizing the foundational layout and interaction design
  • User journey maps, capturing the end-to-end experience of users across the platform
  • Usability testing analysis and actionable recommendations, ensuring the design meets user expectations and enhances engagement
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What we do differently

At MK-Way, UX design is more than just a process; it’s a strategic tool for digital transformation. Unlike others, we integrate AI-driven insights and analytics to inform our designs, ensuring that every decision is backed by data. With a focus on empathy and innovation, we craft UX designs that are not just user-friendly but also uniquely tailored to tell your brand’s story in the digital realm.


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LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

LET'S CREATE BEAUTIFUL EXPERIENCES

Are website users feeling overwhelmed?
How did you know that?

Join the ranks of 1000+ companies we’ve guided from confusion to clarity, turning browsers into buyers.

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80 Atlantic Ave Suite 400,
Toronto, ON
M6K 1X9

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