Fortelli Salon & Spa is a family-owned business in Mississauga, Ontario, Canada. They specialize in hair, makeup, and spa services for women. With over 35 years of experience, they’ve grown into a full-service hair salon & beauty spa that offers facials, body treatments, and hair removal services. Many of their new & existing customers use Local SEO and Google Maps to find Fortelli’s location, browse services and visit the website. Their local presence is key to getting more customers in-store.
Fortelli was using an HTML website that wasn’t properly maintained. They often had to wait 2-3 months before requested changes were implemented to their website. We performed a website audit to find the source of their problem. Their website updates were being neglected because it was too laborious to maintain the website’s outdated HTML code.
Our website audit uncovered several other problems. Fortelli’s local SEO presence on Google Maps lacked vital information. Their website was also not adapted for smartphones. This created multiple errors. Users visiting the website from smartphones were presented with poor user experience and interaction.
We continued researching their Google SEO, Google Maps, and other local SEO visibility. Although they had over 600 positive reviews with an average of 4.7 stars on a reputation management and consumer review website, they were not integrated with Google. It was clear that Fortelli was not optimizing their strong customer service and business reputation.
We provided a Project Manager and used an agile project management methodology with five phases.