AI automations
Why you're here
Somebody in your business spends their Sunday on manual work: the quotes, the follow-ups, the invoices, the posts. Work that could be built once, for a fixed price, and then done by an autonomous agent every week after that.
We take that job off their desk, not the person. They get the real one back. Your site, your tools and your accounts stay where they are. We wire the agent in around them.
3 h
a week, gone
Once
paid, at a fixed price
1
agent to start with
Where we are in the AI era
The word AI covers three very different things. Knowing which one you're buying is most of the decision.
You type, it answers. Useful for a FAQ and a first draft. It never touches your tools.
Most companies stopped here.
Tools like n8n and Make move data when something happens: a form lands, a row gets written, an email goes out. Fixed rails, no judgment.
Great until step four breaks at 2 am.
An agent has a job, your rules, and the authority to act. When a step breaks, it reads the error, fixes it, and tells you what it did.
This is what we build.
Now showing
Real jobs, not demos. Each channel is one agent we build. Pick the one that eats your evenings.
Guide
The raw recording goes in. The posts come out.
The problem
Filming is the easy part. Cutting, captioning, resizing for every platform and posting on a rhythm is the three hours nobody has, so the footage sits on a drive.
The AI employee
Takes the recording, cuts the master and the verticals, writes the captions and the hooks, builds the thumbnail and queues the posts. You approve, it publishes. Fifteen minutes a video.
The quote form lands at 7 pm. The phone rings at 7:00:30.
The problem
An arborist gets a quote request at dinner time. By the time anyone calls back the next morning, the homeowner has booked someone else.
The AI employee
Calls the lead back within thirty seconds, confirms the address, the tree and the access, and books the site visit into the calendar. The owner hears about it at breakfast.
Day three, day seven, then it stops the moment they reply.
The problem
Quotes go out and nobody chases them. The ones that would have closed with one nudge quietly die in an inbox.
The AI employee
Sends the nudge in your words on day three and day seven, logs the reply in the pipeline, and stops the second someone answers.
Reminders in your voice, on your schedule, with the link.
The problem
Overdue invoices sit because chasing money feels awkward and takes an evening you don't have.
The AI employee
Sends the reminder with the payment link, escalates the tone on the schedule you set, and hands you a weekly list of who paid.
Every email read, sorted and drafted. You tap approve.
The problem
The inbox is a full-time job: quotes, bookings, supplier questions and the one email that actually needs you, buried under the rest.
The AI employee
Reads every message, drafts the reply for the routine ones, builds the onboarding kit when a client signs, and flags the ones only you can answer.
Two minutes after the call. A scoped PDF, priced from your rate card.
The problem
The discovery call went well and the proposal still takes a week, because writing it is the job nobody wants after 6 pm.
The AI employee
Turns your two-minute voice note into a scoped proposal with pricing from your rate card, as a PDF, ready to send the same afternoon.
What your market said overnight, and what's worth filming today.
The problem
Content stalls because deciding what to say takes longer than saying it.
The AI employee
Every morning, a short brief: what your market talked about overnight, the three best angles, and a draft hook for each. You pick one and press record.
The AI BDR. A day of prospecting, done in an hour.
The problem
Prospecting is eight hours of list-building, researching and writing first lines, so it only happens when sales are already slow.
The AI employee
Finds companies that look like your best customers, finds the decision maker, enriches the record, writes the first line in your voice and sends it from your own mailbox. Replies get a call back within a minute.
The call ends. The deal notes, next steps and tasks are already there.
The problem
Nobody types up the call, so the CRM is a graveyard of half-filled deals and the follow-up email never gets written.
The AI employee
Turns the transcript into deal notes, next steps and tasks in your pipeline, and drafts the follow-up email for you to send.
A week after the job closes. Nobody has to remember.
The problem
Happy customers would leave a review if someone asked at the right moment. Nobody does.
The AI employee
Sends a short thank-you and the review link a week after the job closes, and keeps the running tally.
Descriptions, tags, alt text, stock and a 3D model, by themselves.
The problem
New products arrive faster than anyone can write them up, and the supplier sheet never matches the store.
The AI employee
Writes the descriptions, tags and alt text, syncs prices and stock from the supplier sheet, fixes the out-of-stock pages, and adds a 3D model through VERA.
If you can teach someone to do it, we can build the agent that does it.
The problem
Every business has one job that eats a person. Yours is probably not on this list.
The AI employee
Tell us what it is in the form at the bottom of the page. You get a one-page proposal: which agent we would build first, what it does, what it costs, and what it saves.
The AI BDR, drawn
This is the whole funnel. No human touches it until the call is booked. The person who replies gets a call within a minute, the one who doesn't gets two polite nudges, and every booked call lands in your pipeline tagged as a marketing-qualified lead.
ai-bdr/funnel.txt
┌────────────────────────────────────────────────┐
│ LIST 2,000 companies that look like your │
│ best customers │
└───────────────────────┬────────────────────────┘
▼
┌────────────────────────────────────────────────┐
│ ENRICH decision maker · email · phone │
│ what they posted last week │
└───────────────────────┬────────────────────────┘
▼
┌────────────────────────────────────────────────┐
│ WRITE one first line per person, in your │
│ voice, sent from your own mailbox │
└───────────────────────┬────────────────────────┘
▼
┌───────────┴───────────┐
▼ ▼
┌─────────────────┐ ┌─────────────────┐
│ REPLIED │ │ NO REPLY │
│ voice agent │ │ nudge on │
│ calls back │ │ day 3 · day 7 │
└────────┬────────┘ └─────────────────┘
▼
┌─────────────────┐
│ BOOKED │ ──▶ GHL pipeline, tagged MQL
└─────────────────┘ mike@mk-way:~/ai-bdr$ claude run funnel --list icp-2000 --voice mike ✓ list 2,000 companies matched the ICP ✓ enrich 1,874 decision makers found, 126 skipped (no email) ✓ write 1,874 first lines drafted in your voice ✓ send from your own mailbox, 140 a day, warm-up on … listen replies route to the voice agent within 60 s mike@mk-way:~/ai-bdr$
Four AI teams
These run inside MK-Way every day, and they are the same four we build for clients, in your accounts, in your name. The numbers are ours.
Prospecting
A day of prospecting, done in an hour.
Social content
A content team's output without the content team.
Websites
A website build in four hours instead of forty days.
Shopify
A Shopify build in three days instead of three months.
Who it's for
One person does sales, admin and marketing between jobs, and the admin happens at night. We take the three jobs that eat the evenings first.
What we build first
There's a team, and the handoffs between them are where the hours go: lead to rep, deal to delivery, delivery to invoice. We wire the handoffs and give people back the half of the job they were hired for.
What we build first
Anatomy of an agent
Built with Claude Code, the same tool we run MK-Way on. It runs in your accounts, in your name. You own it; we maintain it.
The written rules it works by: its job, the calls it makes, what it never does. You can read all of it.
Everything it is allowed to know: your prices, your wording, your clients, your processes. Nothing else.
What it may touch and what stays locked. Anything that moves money or leaves the building waits for your yes.
Every step it takes, written down, and a weekly report. When a step breaks, it fixes it and tells you.
Questions & Answers
Free, no strings
Tell us what you sell and the one job that eats your Sunday. You get back a one-page proposal: which agent we'd build first, what it does, what it costs, and what it saves.
Make contact
Four fields, no sales call unless you ask for one. A human replies within 24 hours.
About: