Step 01 of 7
Concept and strategic purpose
Every great video starts with a why. Before a frame is rendered, we define what action the video must trigger, who it's speaking to, and the emotional arc that gets them there.
Client actionA brief call to align on goals, audience, platform and tone. We do the rest.
Strategic objective
Target audience profiled
Platform and format
Social, ad, TV spot, film.
Tone and emotional arc
