Tools Used
- Overview
Dragonfly Energy Solutions specializes in developing revolutionary green energy storage solutions. The client approached us with a vision for an elevated website that would better reflect their innovative business plans and brand identity. Recognizing that their current website no longer aligned with their aspirations, they sought our expertise to realize this vision.
Our goal was to provide creative direction and concept development for their homepage and deliver a mockup as a proof of concept.
Client — Dragonfly Energy
Location — Nevada
Industry — Green Energy Storage
Scope:
Concept Design
Homepage Design
- Challenges
Our primary challenge was to craft a strategic direction that captured the innovative essence of Dragonfly Energy Solutions while ensuring the website remained informative, user-friendly, and not overwhelming. We aimed to position Dragonfly Energy as an industry leader by highlighting their unique selling points (USPs) and utilizing AI generative graphics and animation.
- Solutions
Above The Fold Strategy
We identified the lack of an impactful above-the-fold section on their current website. Understanding that first impressions are made in the first 0.05 seconds, we focused on developing a compelling above-the-fold strategy:
- Conceptual Video Integration: We utilized a conceptual video from their YouTube channel as a background to evoke emotion and capture attention.
- Value Proposition Enhancement: We reinforced their original above-the-fold statement with the subtitle “Crafting the Future of Energy Storage with Pioneering Lithium-Ion Batteries and Sustainable Systems” to swiftly convey their value proposition.
- Strategic CTAs: We added two main CTA buttons to guide visitors seamlessly towards key actions: reaching out to Dragonfly Energy and exploring their solutions.
Information Architecture
Leveraging information from their old website, we introduced an elevated information architecture designed to provide visitors with a seamless flow while delivering all necessary information for a landing page.
Unique Selling Points
We curated distinct selling points that showcased the company’s core strengths: Sustainability & Innovation, Off-Grid Expertise, and Leadership. This approach presented a clear and compelling picture of what sets Dragonfly Energy apart, making a strong case for prospective customers to choose their services.
AI Generated 3D Animations
To prominently showcase their battery technology, we developed a mouse-dependent 3D animation using AI-generated images and animation tools, providing an impressive visual experience.
AI Generated Product Images
To prominently showcase their battery technology, we developed a mouse-dependent 3D animation using AI-generated images and animation tools, providing an impressive visual experience.
Blog Rebranding
We proposed a dynamic “blog” section, titled “Powering the Conversation,” that retrieves content from various relevant resources (currently located under ‘Media’ on their website). This section aims to transform the blog into a valuable resource that solidifies Dragonfly Energy’s position as an industry leader. Additionally, we replaced “Film” with “Academy” to emphasize its role as a source of knowledge rather than just focusing on the format of the content.
Lead Magnet Concept Creation
We introduced the “Energy Savings Calculator Tool”:
- Concept: An interactive, user-friendly web application that enables potential customers to calculate the benefits of switching to Dragonfly Energy’s products.
- How It Works: Visitors enter information about their current energy setup, such as the type of batteries used (e.g., lead-acid), average energy consumption, and application (RV, marine, off-grid, etc.). The tool then calculates and displays potential energy savings, efficiency improvements, and environmental benefits of switching to Dragonfly Energy’s lithium-ion batteries.
- Results Presentation: The tool presents:
• Energy Savings: Showing how much energy can be saved in terms of efficiency and battery lifespan.
• Cost Savings: Illustrating long-term cost benefits, considering the longer lifespan and lower maintenance of lithium-ion batteries.
• Environmental Impact: Highlighting the reduction in carbon footprint by switching to more eco-friendly energy solutions. - Call to Action: After presenting the results, the tool offers a free, tailored recommendation of Dragonfly Energy products in exchange for user information.
- Before and After MK-Way
20% MORE FOR BELIEVE
We believe in value. Value that makes the difference in your results, without the uncomfortable conversation to upsell an extra item with a price tag. MK-Way regularly goes above and beyond because we genuinely care about the people we work with. Here are a few value-added items that we prepared for Believe as our way of showing our appreciation for their business.
1. We created a 5th, extra visual identity option!
2. We designed and implemented 2 additional website pages.
3. We created 6 additional AI branded images.
4. We developed a comprehensive content strategy for the website.
5. We created a logo “Wallpaper” pattern and an Adobe Illustrator pattern generator (swatch).
6. We designed custom premium branded illustrations.
The MK-Way “WOW” effect
