Branding

We started with a deep brand excavation, conducting stakeholder interviews and a comprehensive competitor SWOT analysis. This allowed us to develop a robust brand strategy, which included buyer persona development, core values, mission and purpose, positioning, USPs, messaging, and tone of voice.

Slogans/Taglines Developed:

• "Feel Your Best, Every Day."
• "A Journey to a Joyful Life."
• "Your Success is Our Joy."
• "Preventative Care, Proactive Health."

Visual Identity

In an industry saturated with clinical aesthetics and symbols, our goal was to create a unique visual identity that conveyed health while standing out. We chose to work with symbolisms that reflected the brand's values, such as the butterfly for transformation and the cross for health and care.

Colour Palette

Colour plays a crucial role in shaping perceptions and emotions. We selected a combination of Deep Sea Blue, Turquoise Blue, and Soft Aqua to evoke feelings of trust, calmness, modernity, and energy. This palette was designed to make the audience feel optimistic and reassured.

Pattern Design

To further enhance Gadimed's brand identity, we utilized the two shapes from the newly designed logo symbol to create a versatile pattern. This pattern was applied across various brand touchpoints, including packaging and marketing materials.

Ai Generated Imagery

Leveraging our expertise in AI, we developed two types of AI-generated images:

• People Images: Realistic and relatable images of people to visualize weight loss journeys and create an emotional connection with the audience.
• Product Images: AI-generated product visuals combined with our packaging and label designs to create compelling and professional images of Gadimed's products.

These images played a significant role in the website design, enhancing the overall visual appeal and professionalism.

Sitemap

Our UX design process began with user research, which informed the development of a sitemap ensuring intuitive navigation and easy accessibility for users.

Information architecture

We meticulously crafted the information architecture of all pages, aligning the content with the audience’s mental models. This ensured that information was grouped and ordered in a way that made sense to users, enhancing their overall experience.

UI/UX DESIGN

We implemented a user-centric design philosophy, utilizing the new brand identity and AI-generated imagery to create a responsive, modern, and user-friendly website. The design reflected the new brand ethos, ensuring a seamless and engaging user experience.

MK-WAY +20% VALUE

Going above and beyond is part of our ethos. Understanding the impact of well-crafted UX copywriting, we provided AI-generated copywriting for the website at no extra cost. This gesture demonstrated our genuine care for our clients and commitment to their success.

WHAT WE’RE PROUD OF

Rather than simply executing what was initially requested, we identified what Gadimed truly needed. Leveraging our extensive experience in developing successful brands, we recognized that without rebranding, their business goals would not be achieved, even with a new website. This strategic insight ensured the project's success and significantly enhanced the brand’s impact.

The Result

The result was a revitalized brand identity and a comprehensive communication system that aligned perfectly with Gadimed's business goals and the vision of its founders. The new identity effectively communicated well-being, happiness, and longevity, making the weight loss treatments appear friendly and approachable.