Tools Used
- Overview
Gadimed specializes in offering physician-prescribed weight loss treatments using Semaglutide and Tirzepatide. When David, the doctor behind the brand, and his wife Ruchi approached us for a website redesign, it was clear that their existing brand identity did not reflect the warmth and personal care their services offered. Their visual identity was overly clinical, evoking a sterile, vaccine-like feeling that did not align with their mission of promoting well-being and a healthier lifestyle. They entrusted us with the critical task of rebranding and redesigning their website to better communicate their values and connect with their audience.
Client — Gadimed
Location — Canada
Industry — Biotechnology
Scope:
BRAND STRATEGY
IDENTITY DESIGN
CONTENT STRATEGY
WEBSITE (UI/UX) DESIGN
COPYWRITTING
WEB DEVELOPMENT
- Challenges
The primary challenge was to transform Gadimed’s visual identity to make weight loss injections appear friendly and attractive. We needed to convey a sense of well-being, happiness, and longevity through every aspect of the brand, from the logo to the color palette and messaging.
- Our Solution
Branding
We started with a deep brand excavation, conducting stakeholder interviews and a comprehensive competitor SWOT analysis. This allowed us to develop a robust brand strategy, which included buyer persona development, core values, mission and purpose, positioning, USPs, messaging, and tone of voice.
Slogans/Taglines Developed:
- “Feel Your Best, Every Day.”
- “A Journey to a Joyful Life.”
- “Your Success is Our Joy.”
- “Preventative Care, Proactive Health.”
Visual Identity
In an industry saturated with clinical aesthetics and symbols, our goal was to create a unique visual identity that conveyed health while standing out. We chose to work with symbolisms that reflected the brand’s values, such as the butterfly for transformation and the cross for health and care.
Color Palette
Colour plays a crucial role in shaping perceptions and emotions. We selected a combination of Deep Sea Blue, Turquoise Blue, and Soft Aqua to evoke feelings of trust, calmness, modernity, and energy. This palette was designed to make the audience feel optimistic and reassured.
Pattern Design
To further enhance Gadimed’s brand identity, we utilized the two shapes from the newly designed logo symbol to create a versatile pattern. This pattern was applied across various brand touchpoints, including packaging and marketing materials. This strategic use of pattern design helped create a unified brand experience that stands out in the marketplace and resonates with consumers.
AI Imagery
- People Images: Realistic and relatable images of people to visualize weight loss journeys and create an emotional connection with the audience.
- Product Images: AI-generated product visuals combined with our packaging and label designs to create compelling and professional images of Gadimed’s products.
Sitemap
Our UX design process began with user research, which informed the development of a sitemap ensuring intuitive navigation and easy accessibility for users.
Information Architecture
We meticulously crafted the information architecture of all pages, aligning the content with the audience’s mental models. This ensured that information was grouped and ordered in a way that made sense to users, enhancing their overall experience.
UI/UX Design
We implemented a user-centric design philosophy, utilizing the new brand identity and AI-generated imagery to create a responsive, modern, and user-friendly website. The design reflected the new brand ethos, ensuring a seamless and engaging user experience.
- Before and After MK-Way
20% MORE FOR BELIEVE
We believe in value. Value that makes the difference in your results, without the uncomfortable conversation to upsell an extra item with a price tag. MK-Way regularly goes above and beyond because we genuinely care about the people we work with. Here are a few value-added items that we prepared for Believe as our way of showing our appreciation for their business.
1. We created a 5th, extra visual identity option!
2. We designed and implemented 2 additional website pages.
3. We created 6 additional AI branded images.
4. We developed a comprehensive content strategy for the website.
5. We created a logo “Wallpaper” pattern and an Adobe Illustrator pattern generator (swatch).
6. We designed custom premium branded illustrations.
The MK-Way “WOW” effect
