Imagery & PRODUCT ANIMATIONS:
We collaborated with a local photographer to create captivating images and stop-motion animations, which were used to showcase the products as rotating planets, adding a sense of dynamism to the experience.
Colour and Visual Style
We developed a distinct colour palette, using deep green/teal tones for the outer experience and purple/pink tones for the inner experience. This visually represented the different dimensions and created a cohesive and engaging visual identity. We also employed a combination of clear, readable fonts along with stylish and modern typefaces to strike a balance between readability and visual appeal.
Navigation
We developed a splash page that allowed visitors of legal age to choose between the inner and outer navigational experiences of the website. Additionally, we implemented a “sticky” button that followed the visitor, providing easy and seamless navigation between the two dimensions at any point.
ANIMATIONS & INTERACTIONS
We implemented interactive animations that followed the mouse movement, combined with floating elements throughout the website. This created a multi-leveled visual experience, allowing visitors to feel a sense of flow and active participation in the trippy journey.
Graphics
We created custom icons and implemented trippy mouse hover effects to elevate the overall experience. By incorporating collage-style black and white images of body parts associated with the human senses for the hover effects, we enhanced the website’s trippy look and feel, adding an extra layer of visual intrigue.
E-commerce and Checkout
We designed a streamlined custom checkout process, incorporating best practices for e-commerce. We ensured that visitors were well-informed throughout the process and minimized the number of steps required to reach their goal.
Responsiveness:
We implemented adaptive design, optimizing the website for mobile devices. This strategic decision allowed for an exceptional mobile-friendly experience, ensuring that users could fully engage with the inner and outer spaces on any device, anywhere they go.