Working with Mike and the MK Way team has been exciting and an opportunity to grow for me and my company, 3V Communications. We are in the process of a multi-month marketing project, and so far everyone I’ve met and worked with has been friendly and professional. I’ve had a photo-shoot, a brand refresh, am currently creating new online videos and courses, all with the goal of increased revenue in the next coming months. Mike and his team care.
Overview
The client approached us to create a platform to sell cannabis and psilocybin mushroom products. They pride themselves on high-quality, locally sourced, lab grown ingredients.
We were tasked with creating a brand around the concept of “inner” and “outer” space. Inner products are mushroom based and have the effect of hyper-focus. They provoke inward, deep thinking and focus.
Outer products are cannabis-based and would create the opposite effect. They provoke feelings of relaxation and tranquillity and promote a fun, lightweight feeling.
Our mission was to create an e-boutique brand that would take the website visitor on an extraordinary learning experience before they made their first purchase online.
Challenges
How does one create a platform representing two dimensions of the human experience while building a user-experience-friendly e-commerce website? This was the profound question that guided our creative journey.
Having only a logo and a raw concept of inner and outer at hand, our design team embarked on the extraordinary challenge of transforming these initial sparks into a fully-fledged universe of colour, interactivity, and seamless functionality.
Success Factors
How does one create a platform representing two dimensions of the human experience while building a user-experience-friendly e-commerce website? This was the profound question that guided our creative journey. Having only a logo and a raw concept of inner and outer at hand, our design team embarked on the extraordinary challenge of transforming these initial sparks into a fully-fledged universe of colour, interactivity, and seamless functionality.
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Our Solutions
Imagery & PRODUCT ANIMATIONS:
We collaborated with a local photographer to create captivating images and stop-motion animations, which were used to showcase the products as rotating planets, adding a sense of dynamism to the experience.
Colour and Visual Style
We developed a distinct colour palette, using deep green/teal tones for the outer experience and purple/pink tones for the inner experience. This visually represented the different dimensions and created a cohesive and engaging visual identity. We also employed a combination of clear, readable fonts along with stylish and modern typefaces to strike a balance between readability and visual appeal.
Navigation
We developed a splash page that allowed visitors of legal age to choose between the inner and outer navigational experiences of the website. Additionally, we implemented a “sticky” button that followed the visitor, providing easy and seamless navigation between the two dimensions at any point.
ANIMATIONS & INTERACTIONS
We implemented interactive animations that followed the mouse movement, combined with floating elements throughout the website. This created a multi-leveled visual experience, allowing visitors to feel a sense of flow and active participation in the trippy journey.
Graphics
We created custom icons and implemented trippy mouse hover effects to elevate the overall experience. By incorporating collage-style black and white images of body parts associated with the human senses for the hover effects, we enhanced the website’s trippy look and feel, adding an extra layer of visual intrigue.
E-commerce and Checkout
We designed a streamlined custom checkout process, incorporating best practices for e-commerce. We ensured that visitors were well-informed throughout the process and minimized the number of steps required to reach their goal.
Responsiveness:
We implemented adaptive design, optimizing the website for mobile devices. This strategic decision allowed for an exceptional mobile-friendly experience, ensuring that users could fully engage with the inner and outer spaces on any device, anywhere they go.
Imagery & PRODUCT ANIMATIONS:
We collaborated with a local photographer to create captivating images and stop-motion animations, which were used to showcase the products as rotating planets, adding a sense of dynamism to the experience.
Colour and Visual Style
We developed a distinct colour palette, using deep green/teal tones for the outer experience and purple/pink tones for the inner experience. This visually represented the different dimensions and created a cohesive and engaging visual identity. We also employed a combination of clear, readable fonts along with stylish and modern typefaces to strike a balance between readability and visual appeal.
Navigation
We developed a splash page that allowed visitors of legal age to choose between the inner and outer navigational experiences of the website. Additionally, we implemented a “sticky” button that followed the visitor, providing easy and seamless navigation between the two dimensions at any point.
ANIMATIONS & INTERACTIONS
We implemented interactive animations that followed the mouse movement, combined with floating elements throughout the website. This created a multi-leveled visual experience, allowing visitors to feel a sense of flow and active participation in the trippy journey.
Graphics
We created custom icons and implemented trippy mouse hover effects to elevate the overall experience. By incorporating collage-style black and white images of body parts associated with the human senses for the hover effects, we enhanced the website’s trippy look and feel, adding an extra layer of visual intrigue.
E-commerce and Checkout
We designed a streamlined custom checkout process, incorporating best practices for e-commerce. We ensured that visitors were well-informed throughout the process and minimized the number of steps required to reach their goal.
Responsiveness:
We implemented adaptive design, optimizing the website for mobile devices. This strategic decision allowed for an exceptional mobile-friendly experience, ensuring that users could fully engage with the inner and outer spaces on any device, anywhere they go.
The MK-Way “WOW” effect
MK Way team has been exciting
Ric - 3V Communications President
Thank you Mike!
I couldn’t have pulled it off without you. I still have things I want to do to the site but for now until after thanksgiving it’s good enough lol
Mimi G Style Owner
Thanks Mike!
I am excited to have the new site live! Thank you for your patience (…) I will be sure to recommend you to anyone I can – your team has been amazing!
Lisa - Lisa Hutcheson Owner
Scissors Cut Founder & Owner
Thank you Sara for the most encouraging words you express in the letter.. You are the best project manager I’ve ever had!! Working together is so much fun!! I enjoy it a lot!! Have a lovely weekend!
Patricia - Scissors Cut Founder & Owner
Fortelli Salon & Spa Coordinator
Working with Mike, Sara and his team has been an absolute delight! Their professionalism and attention to detail has been overwhelming in helping us build and expand our new website! They are always available to us and offering us tips and tricks on how to do updates – we are truly grateful having them part of our Fortelli Family!
Linda - Fortelli Salon & Spa Coordinator
An Absolute Delight!
I’m on my way to the airport but had a chance to see the site on my laptop and perusing now on my phone. WOW! You guys crushed it! I’m very impressed and this well exceeds my expectations.