Tools Used

Believe is a non-profit film production company that creates impactful family-friendly films, using 100% of its profits to support charitable causes through perpetual donations.

Believe is a unique platform that bridges the worlds of film production and charitable giving. With a ground-breaking business model, Believe uses the power of cinematic storytelling to drive social impact by turning audience engagement into real donations for charitable causes. Our mission was to craft a brand and digital experience that seamlessly communicates this dual purpose.

Client — Believe Inc.
Location — New York, NY
Industry — Film Production and Non-Profit/Charitable Sector

Scope:

BRAND STRATEGY
IDENTITY DESIGN
CONTENT STRATEGY
WEBSITE (UI/UX) DESIGN
COPYWRITING
ANIMATION
WEB DEVELOPMENT

The main challenge was to create a visual identity that balanced the worlds of film production and donations. The brand needed to convey professionalism and cinematic quality to reflect the high production standards of their films, while also feeling warm, inspiring, and human to connect emotionally with audiences. Another challenge was to clearly communicate Believe’s unique donation model—showing how small contributions can create monumental impact—and to reflect this concept through visual design, brand messaging, and user experience.

Brand Strategy

Brand Excavation & Research: Through in-depth interviews with the owner, competitive analysis, market and audience research, we developed detailed buyer personas. These personas enabled us to clearly define Believe’s unique selling points (USPs) and identify the core emotional triggers that drive audience engagement.

Unique Value Proposition & Messaging: We defined Believe’s unique value proposition and developed clear, impactful messaging. One of the key marketing messages we introduced was the powerful “$1 = $1,000” donation model, which effectively conveys the disproportionate impact of even the smallest contributions.

Brand Prism & Brand Identity: We built a comprehensive brand prism to define the brand’s personality, culture, and tone of voice. This exercise helped to refine the messaging across all touchpoints and served as a reference for the creative direction of the visual identity.

Slogan Development: We developed the main slogan along with supporting secondary taglines that reinforce Believe’s mission. These slogans are used consistently across the website, marketing materials, and digital content.

Identity Design

Look & Feel: We crafted a moodboard that reflected the dual essence of cinematic production and warm human connection. This included visual references from the worlds of film production, cinematic nostalgia, and charitable giving.

Logo & Visual Identity: We created a versatile logo that combines the letter “B” with the shape of a projector, making it a strong, recognizable brand symbol. This design reflects Believe’s mission to project hope and action through storytelling. The fonts and color palette were chosen to reinforce the cinematic feel while remaining warm and inviting, creating a cohesive and approachable visual identity.

Visual Ecosystem: We designed a cohesive visual system that included logo-based patterns, icons and illustrations. This ecosystem ensures brand consistency across every touchpoint.

Logo Character: We created a brand character based on the geometric design of the letter “B” from the logo. This character serves as a playful yet symbolic brand asset, used in animations, promotional materials, and interactive web elements.

Comprehensive Brand Applications: We created visual materials for different brand touchpoints, including posters, digital ads, social media content, merchandise mockups, and other collateral. These materials help establish a strong and consistent brand presence for Believe.

AI-Generated Imagery

We used AI to create custom visuals that are 100% unique to Believe. These images are fully branded and visually tell Believe’s story, ensuring a distinct and memorable brand presence.

Website (UX) Design & Content Strategy

  1. Information Architecture (IA): We developed a streamlined information architecture for the website, ensuring that visitors could easily explore Believe’s mission, learn how the model works, and understand how to contribute. Key pages were prioritized for user flow and clarity.
  2. Content Strategy: We designed a sleek, impactful 5-page website that tells Be Brilliant’s story and conveys their transformative approach in a way that appeals to families seeking high-quality, personalized education.
  3. Copywriting: We wrote conversions optimized copy that connects with visitors, using simple but powerful language to inspire action and create a lasting impact.
  4. Story-Driven Mapping: Recognizing that the “story” is core to Believe’s mission, we made storytelling a key part of the user experience. Each user journey was mapped to ensure that visitors felt connected to the brand’s mission, inspired to act, and guided seamlessly from the homepage to the donation process.

Website (UI) Design

Custom UI Design: We created a custom website that balances the worlds of film production and donations, offering an elegant, modern design that highlights both equally. Every design decision—from layout to animations—was made with the intention of merging these two worlds into one cohesive experience.

Before
After

20% MORE FOR BELIEVE

We believe in value. Value that makes the difference in your results, without the uncomfortable conversation to upsell an extra item with a price tag. MK-Way regularly goes above and beyond because we genuinely care about the people we work with. Here are a few value-added items that we prepared for Believe as our way of showing our appreciation for their business.

1. We created a 5th, extra visual identity option!

2. We designed and implemented 2 additional website pages.

3. We created 6 additional AI branded images.

4. We developed a comprehensive content strategy for the website.

5. We created a logo “Wallpaper” pattern and an Adobe Illustrator pattern generator (swatch).

6. We designed custom premium branded illustrations.

The MK-Way “WOW” effect

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