Tools Used
- Overview
NW Contractors Supply, a leading supplier of waterworks, construction, and industrial equipment, presented us with a challenge: their current Shopify store was disorganized and failed to convey their expertise and trustworthiness. They desired a complete transformation into a functional and converting website that would resonate with their target audience – male independent contractors aged 30-50. The primary goal was to create an intuitive and trustworthy user experience while seamlessly showcasing their extensive range of 15,000 SKUs.
Client — Northwest Contractors Supplies
Location — USA
Industry — Construction
Scope:
BRAND STRATEGY
SHOPIFY WEBSITE (UI/UX) DESIGN
WEB DEVELOPMENT
- Challenges
Our main challenge was to revamp the website to be user-friendly, convey expertise, and build trust with the target audience. Understanding the pain points of male independent contractors was critical to address the underlying issues effectively.
- Our Solutions:
Buyer Persona Development
Conducting comprehensive research to delve into the preferences and pain points of male independent contractors, enabling the development of a user-focused website tailored to resonate with the target audience.
Compelling Messaging
To capture visitors’ attention instantly, we crafted a strong value proposition, prominently placed above the fold. The message,
“YOUR LOCAL ONE-STOP-SHOP FOR WATERWORKS, CONSTRUCTION, AND INDUSTRIAL EQUIPMENT. We’ve got everything you need to get the job done,”
conveyed the company’s expertise and trustworthiness.
Intuitive Wireframe and Information Hierarchy
We developed an intuitive wireframe, considering best practices for e-commerce and industry standards. The information hierarchy prioritized key sections, enhancing the overall shopping experience.
Unique Selling Points and Communication Options
To emphasize NW Contractors Supply’s unique selling points and improve communication, we suggested features like “Committed to customer satisfaction,” “Comprehensive product information & guidance,” “Competitive pricing and special offers,” and “Certified tool repair & maintenance.” Additionally, we focused on providing multiple communication options, including a customer service sticky icon, chat, phone support, and a contact form.
Lead Magnet - Custom Quote Form
To encourage lead generation, we implemented a lead magnet strategy with the “Request Custom Quote” form on the homepage. This form allowed visitors to describe their projects, resulting in personalized tool lists and quotes, capturing valuable leads.
Tips and Tricks Blog Section
To highlight NW Contractors Supply’s extensive industry expertise, we have developed a captivating “Tips and Tricks” blog section, thoughtfully curated with engaging how-to videos and informative articles. This strategic approach not only enhances the company’s credibility but also aims to improve search engine visibility, contributing to potential SEO growth for the website.
Service Showcase and Expertise
We included a section above the footer to showcase the client’s tool repair services, certifications, and expertise, further enhancing credibility and trust.
Inner Pages - Tips and Advice Sections
To support customer decision-making, we added tips and advice sections to the collections page, offering relevant guidance.
Custom Bulk Purchase Feature
We implemented a custom-coded bulk purchase feature under each product, encouraging upselling and additional sales.
Masterfully Crafted Design
Meticulously tailored to perfection, we elevated a premium Shopify theme to new heights, producing a distinctive, fully customized user interface that radiates elegance and functionality. This polished and seamless design reflects NW Contractors Supply’s unique branding, presenting an unparalleled shopping experience that is certain to leave a lasting impression.
- Before and After MK-Way
20% MORE FOR BELIEVE
We believe in value. Value that makes the difference in your results, without the uncomfortable conversation to upsell an extra item with a price tag. MK-Way regularly goes above and beyond because we genuinely care about the people we work with. Here are a few value-added items that we prepared for Believe as our way of showing our appreciation for their business.
1. We created a 5th, extra visual identity option!
2. We designed and implemented 2 additional website pages.
3. We created 6 additional AI branded images.
4. We developed a comprehensive content strategy for the website.
5. We created a logo “Wallpaper” pattern and an Adobe Illustrator pattern generator (swatch).
6. We designed custom premium branded illustrations.
The MK-Way “WOW” effect
