Working with Mike and the MK Way team has been exciting and an opportunity to grow for me and my company, 3V Communications. We are in the process of a multi-month marketing project, and so far everyone I’ve met and worked with has been friendly and professional. I’ve had a photo-shoot, a brand refresh, am currently creating new online videos and courses, all with the goal of increased revenue in the next coming months. Mike and his team care.
Overview
1Life2Love, with a physical warehouse as their base, aimed to create a creative haven for individuals seeking an outlet. They offered after-school activities, hosted events, workshops, and also sold oil paintings and candles.
They approached MK Way to help them solve their dual-business problem within a single branding solution and visual identity. The client’s vision was to promote happiness, encourage disconnection from technology, and foster a community for families and friends to bond over creative activities.
Challenge
Our biggest challenge was reconciling the dual nature of their business. On one hand, they had a beautiful studio offering art activities (i.e, paint night), while on the other hand, they wanted to sell oil paintings both in-studio and online. The branding challenge lay in seamlessly merging these two distinct facets into a cohesive and strong brand identity. To address this, we focused on colour as a key solution, as explained in the following sections.
Success Factors
Timely Project Delivery
Our prompt project management, exceptional client communication and collaboration, and our access to top 1% talent were critical in completing this project within two months. This ensured we aligned perfectly with the design of their e-commerce store and the grand opening of their studio. Our efficient processes and skilled team enabled us to meet tight deadlines while maintaining the highest quality standards.
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Our Solutions
Branding
First, we conducted an in-depth brand excavation phase to identify their buyer personas, define their vision & mission, and craft their brand story & tone of voice. This process ultimately led to the creation of their main slogan:
Leave technology at home.
Enter our creative world.
Moodboards
Next, we developed mood boards that visually represented the brand’s unique personality. We opted for a playful and happy look and feel, employing energetic imagery, modern fonts with a touch of playfulness, and vibrant colours that evoked a sense of joy and inspiration. This exploration led us to the development of the logo and colour palette.
THE LOGO
The logo featured custom lettering, with the letter “V” in “Love” replaced by a heart symbol to symbolize love and a paintbrush stroke-like line underneath to represent the artistic nature of the business. This unique logo design allowed for both the full logo and the symbol to be used separately, providing flexibility in application.
Colour Pallete
Additionally, we carefully designed a colour palette that evoked happiness when used together, while also allowing for specific combinations to differentiate activities. This approach effectively addressed the dual nature of the business, seamlessly incorporating both aspects into the brand identity.
Graphics
Lastly, inspired by the mood boards, we created hand-drawn graphic elements that could be used across various applications to enhance the brand identity. We also developed a series of “digital stickers” utilizing the symbol and various slogans of the company. These stickers could be utilized online and printed for use on organic box packaging and tote bags, serving as a unifying element between the online and offline identity. They added a playful touch and allowed customers to spread the love and company message.
Website
To facilitate wholesale operations, we streamlined the wholesale process through the "Wholesale Gorilla" Shopify app, offering tailored pricing and discounts for B2B customers.
BRANDING
First, we conducted an in-depth brand excavation phase to identify their buyer personas, define their vision & mission, and craft their brand story &tone of voice. This process ultimately led to the creation of their main slogan:
Leave technology at home.
Enter our creative world.
MOODBOARDS
Next, we developed mood boards that visually represented the brand’s unique personality. We opted for a playful and happy look and feel, employing energetic imagery, modern fonts with a touch of playfulness, and vibrant colours that evoked a sense of joy and inspiration. This exploration led us to the development of the logo and colour palette.
THE LOGO
The logo featured custom lettering, with the letter “V” in “Love” replaced by a heart symbol to symbolize love and a paintbrush stroke-like line underneath to represent the artistic nature of the business. This unique logo design allowed for both the full logo and the symbol to be used separately, providing flexibility in application.
cOLOUR PALETTE
Additionally, we carefully designed a colour palette that evoked happiness when used together, while also allowing for specific combinations to differentiate activities. This approach effectively addressed the dual nature of the business, seamlessly incorporating both aspects into the brand identity. .
GRAPHICS
Lastly, inspired by the mood boards, we created hand-drawn graphic elements that could be used across various applications to enhance the brand identity. We also developed a series of “digital stickers” utilizing the symbol and various slogans of the company. These stickers could be utilized online and printed for use on organic box packaging and tote bags, serving as a unifying element between the online and offline identity. They added a playful touch and allowed customers to spread the love and company message.
website
To facilitate wholesale operations, we streamlined the wholesale process through the “Wholesale Gorilla” Shopify app, offering tailored pricing and discounts for B2B customers.
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MK Way team has been exciting
Ric - 3V Communications President
Thank you Mike!
I couldn’t have pulled it off without you. I still have things I want to do to the site but for now until after thanksgiving it’s good enough lol
Mimi G Style Owner
Thanks Mike!
I am excited to have the new site live! Thank you for your patience (…) I will be sure to recommend you to anyone I can – your team has been amazing!
Lisa - Lisa Hutcheson Owner
Scissors Cut Founder & Owner
Thank you Sara for the most encouraging words you express in the letter.. You are the best project manager I’ve ever had!! Working together is so much fun!! I enjoy it a lot!! Have a lovely weekend!
Patricia - Scissors Cut Founder & Owner
Fortelli Salon & Spa Coordinator
Working with Mike, Sara and his team has been an absolute delight! Their professionalism and attention to detail has been overwhelming in helping us build and expand our new website! They are always available to us and offering us tips and tricks on how to do updates – we are truly grateful having them part of our Fortelli Family!
Linda - Fortelli Salon & Spa Coordinator
An Absolute Delight!
I’m on my way to the airport but had a chance to see the site on my laptop and perusing now on my phone. WOW! You guys crushed it! I’m very impressed and this well exceeds my expectations.