Working with Mike and the MK Way team has been exciting and an opportunity to grow for me and my company, 3V Communications. We are in the process of a multi-month marketing project, and so far everyone I’ve met and worked with has been friendly and professional. I’ve had a photo-shoot, a brand refresh, am currently creating new online videos and courses, all with the goal of increased revenue in the next coming months. Mike and his team care.
Overview
Dragonfly Energy Solutions specializes in developing revolutionary green energy storage solutions. The client approached us with a vision for an elevated website that would better reflect their innovative business plans and brand identity. Recognizing that their current website no longer aligned with their aspirations, they sought our expertise to realize this vision.
Our goal was to provide creative direction and concept development for their homepage and deliver a mockup as a proof of concept.
Challenge
Our primary challenge was to craft a strategic direction that captured the innovative essence of Dragonfly Energy Solutions while ensuring the website remained informative, user-friendly, and not overwhelming.
We aimed to position Dragonfly Energy as an industry leader by highlighting their unique selling points (USPs) and utilizing AI generative graphics and animation.
Success Factors
Our expertise in visualizing a brand’s potential and illustrating its unique story through a sophisticated blend of information architecture, visual innovation, and strategic brand storytelling played a crucial role in the success of this project. Our ability to create an engaging and intuitive user experience while conveying complex information seamlessly set us apart.
Our Solutions
ABOVE THE FOLD
First, we conducted an in-depth brand excavation phase to identify their buyer personas, define their vision & mission, and craft their brand story &tone of voice. This process ultimately led to the creation of their main slogan:
- Conceptual Video Integration: We utilized a conceptual video from their YouTube channel as a background to evoke emotion and capture attention.
- Value Proposition Enhancement: We reinforced their original above-the-fold statement with the subtitle “Crafting the Future of Energy Storage with Pioneering Lithium-Ion Batteries and Sustainable Systems” to swiftly convey their value proposition.
- Strategic CTAs: We added two main CTA buttons to guide visitors seamlessly towards key actions: reaching out to Dragonfly Energy and exploring their solutions.
INFORMATION aRCHITECTURE
Leveraging information from their old website, we introduced an elevated information architecture designed to provide visitors with a seamless flow while delivering all necessary information for a landing page.
UNIQUE SELLING POINTS
We curated distinct selling points that showcased the company’s core strengths: Sustainability & Innovation, Off-Grid Expertise, and Leadership. This approach presented a clear and compelling picture of what sets Dragonfly Energy apart, making a strong case for prospective customers to choose their services.
AI GENERATED 3D ANIMATIONS
To prominently showcase their battery technology, we developed a mouse-dependent 3D animation using AI-generated images and animation tools, providing an impressive visual experience.
AI GENERATED PRODUCT IMAGES
To prominently showcase their battery technology, we developed a mouse-dependent 3D animation using AI-generated images and animation tools, providing an impressive visual experience.
BLOG REBRANDING
We proposed a dynamic “blog” section, titled “Powering the Conversation,” that retrieves content from various relevant resources (currently located under ‘Media’ on their website). This section aims to transform the blog into a valuable resource that solidifies Dragonfly Energy’s position as an industry leader. Additionally, we replaced “Film” with “Academy” to emphasize its role as a source of knowledge rather than just focusing on the format of the content.
Our Solutions
ABOVE THE FOLD
First, we conducted an in-depth brand excavation phase to identify their buyer personas, define their vision & mission, and craft their brand story &tone of voice. This process ultimately led to the creation of their main slogan:
- Conceptual Video Integration: We utilized a conceptual video from their YouTube channel as a background to evoke emotion and capture attention.
- Proposition Enhancement: We reinforced their original above-the-fold statement with the subtitle "Crafting the Future of Energy Storage with Pioneering Lithium-Ion Batteries and Sustainable Systems" to swiftly convey their value proposition.
- Strategic CTAs: We added two main CTA buttons to guide visitors seamlessly towards key actions: reaching out to Dragonfly Energy and exploring their solutions.
INFORMATION ARCHITECTURE
Leveraging information from their old website, we introduced an elevated information architecture designed to provide visitors with a seamless flow while delivering all necessary information for a landing page.
UNIQUE SELLING POINTS
We curated distinct selling points that showcased the company's core strengths: Sustainability & Innovation, Off-Grid Expertise, and Leadership. This approach presented a clear and compelling picture of what sets Dragonfly Energy apart, making a strong case for prospective customers to choose their services..
AI GENERATED 3D ANIMATIONS
To prominently showcase their battery technology, we developed a mouse-dependent 3D animation using AI-generated images and animation tools, providing an impressive visual experience.
AI GENERATED PRODUCT IMAGES
To prominently showcase their battery technology, we developed a mouse-dependent 3D animation using AI-generated images and animation tools, providing an impressive visual experience.
BLOG REBRANDING
We proposed a dynamic "blog" section, titled "Powering the Conversation," that retrieves content from various relevant resources (currently located under 'Media' on their website). This section aims to transform the blog into a valuable resource that solidifies Dragonfly Energy's position as an industry leader. Additionally, we replaced "Film" with "Academy" to emphasize its role as a source of knowledge rather than just focusing on the format of the content.
lEAD magnet Concept creation
We introduced the “Energy Savings Calculator Tool”:
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- Concept: An interactive, user-friendly web application that enables potential customers to calculate the benefits of switching to Dragonfly Energy’s products.
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- How It Works: Visitors enter information about their current energy setup, such as the type of batteries used (e.g., lead-acid), average energy consumption, and application (RV, marine, off-grid, etc.). The tool then calculates and displays potential energy savings, efficiency improvements, and environmental benefits of switching to Dragonfly Energy’s lithium-ion batteries.
- Results Presentation: The tool presents:
- Energy Savings: Showing how much energy can be saved in terms of efficiency and battery lifespan.
- Cost Savings: Illustrating long-term cost benefits, considering the longer lifespan and lower maintenance of lithium-ion batteries.
- Environmental Impact: Highlighting the reduction in carbon footprint by switching to more eco-friendly energy solutions.
- Call to Action: After presenting the results, the tool offers a free, tailored recommendation of Dragonfly Energy products in exchange for user information.
Before MK-WAY
After MK-WAY
The MK-Way “WOW” effect
MK Way team has been exciting
Ric - 3V Communications President
Thank you Mike!
I couldn’t have pulled it off without you. I still have things I want to do to the site but for now until after thanksgiving it’s good enough lol
Mimi G Style Owner
Thanks Mike!
I am excited to have the new site live! Thank you for your patience (…) I will be sure to recommend you to anyone I can – your team has been amazing!
Lisa - Lisa Hutcheson Owner
Scissors Cut Founder & Owner
Thank you Sara for the most encouraging words you express in the letter.. You are the best project manager I’ve ever had!! Working together is so much fun!! I enjoy it a lot!! Have a lovely weekend!
Patricia - Scissors Cut Founder & Owner
Fortelli Salon & Spa Coordinator
Working with Mike, Sara and his team has been an absolute delight! Their professionalism and attention to detail has been overwhelming in helping us build and expand our new website! They are always available to us and offering us tips and tricks on how to do updates – we are truly grateful having them part of our Fortelli Family!
Linda - Fortelli Salon & Spa Coordinator
An Absolute Delight!
I’m on my way to the airport but had a chance to see the site on my laptop and perusing now on my phone. WOW! You guys crushed it! I’m very impressed and this well exceeds my expectations.