Working with Mike and the MK Way team has been exciting and an opportunity to grow for me and my company, 3V Communications. We are in the process of a multi-month marketing project, and so far everyone I’ve met and worked with has been friendly and professional. I’ve had a photo-shoot, a brand refresh, am currently creating new online videos and courses, all with the goal of increased revenue in the next coming months. Mike and his team care.
Overview
What to do when your website no longer stimulates business growth? Many companies are focused on providing top-notch service but often fail to show the world what they are made of.
In the case of RCAS we were presented with an outdated website that was far from representing their expertise in crisis management and security. Although the company believed they needed a website, they actually needed a complete re-branding that would tell their story and speak credit to their years of experience.
We were tasked with creating clarity and showing their potential clients that they were in safe hands.
Challenge
The primary challenge for RCAS was not only to redesign their logo but also to comprehensively reposition the brand and develop a compelling narrative that would resonate deeply with their target audience. This involved creating a visual identity and brand story that accurately reflected their values of trust, discretion, and integrity, while also highlighting their extensive experience in crisis management.
We needed to ensure that the new branding effectively communicated the essence of RCAS, balancing their rich history with a modern, forward-thinking approach to attract and engage their diverse clientele.
Success Factors
Our unique ability to tell compelling stories through visual communication systems was pivotal to the RCAS project’s success. By seamlessly developing multiple brand applications simultaneously, we created cohesive and engaging experiences both online and offline. This approach ensured that every touchpoint, from the website to marketing materials, consistently reflected RCAS’s values and narrative, enhancing brand recognition and loyalty.
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Our Solutions
The logo
We presented several compelling logo options to RCAS so that they could find one they best believed serves their clients. The logo needed to be simple, clear, effective and drive action. Crisis Management and Security is a priority and needs to treated with urgency. The logo we created featuring a path forward with an exclamation mark speaks to that urgency.
COLOUR PALETTE
At the very core of the visual identity, we created a colour palette: red to represent danger and blue to represent security. Bold fonts and attention-grabbing animations drive home important messages and statistics. Supporting graphics and imagery that represent security and strategic development are found throughout the branding.
The website
RCAS now has a client-focused website that is easy to navigate. The website drives action and generates client leads. Governmental bodies, Fortune 500 companies and multi-national organizations can now have confidence that they are working with the world’s best security and crisis management company. The website was created so that it would be easy to manage. No advanced in-house tech personnel is necessary. We provided simple, easy-to-follow support to ensure that the website could be updated and managed easily.
Graphics
We created custom icons and implemented trippy mouse hover effects to elevate the overall experience. By incorporating collage-style black and white images of body parts associated with the human senses for the hover effects, we enhanced the website’s trippy look and feel, adding an extra layer of visual intrigue.
The logo
We presented several compelling logo options to RCAS so that they could find one they best believed serves their clients. The logo needed to be simple, clear, effective and drive action. Crisis Management and Security is a priority and needs to treated with urgency. The logo we created featuring a path forward with an exclamation mark speaks to that urgency.
COLOUR PALETTE
At the very core of the visual identity, we created a colour palette: red to represent danger and blue to represent security. Bold fonts and attention-grabbing animations drive home important messages and statistics. Supporting graphics and imagery that represent security and strategic development are found throughout the branding.
The website
RCAS now has a client-focused website that is easy to navigate. The website drives action and generates client leads. Governmental bodies, Fortune 500 companies and multi-national organizations can now have confidence that they are working with the world’s best security and crisis management company. The website was created so that it would be easy to manage. No advanced in-house tech personnel is necessary. We provided simple, easy-to-follow support to ensure that the website could be updated and managed easily.
Graphics
We created custom icons and implemented trippy mouse hover effects to elevate the overall experience. By incorporating collage-style black and white images of body parts associated with the human senses for the hover effects, we enhanced the website’s trippy look and feel, adding an extra layer of visual intrigue.
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The MK-Way “WOW” effect
MK Way team has been exciting
Ric - 3V Communications President
Thank you Mike!
I couldn’t have pulled it off without you. I still have things I want to do to the site but for now until after thanksgiving it’s good enough lol
Mimi G Style Owner
Thanks Mike!
I am excited to have the new site live! Thank you for your patience (…) I will be sure to recommend you to anyone I can – your team has been amazing!
Lisa - Lisa Hutcheson Owner
Scissors Cut Founder & Owner
Thank you Sara for the most encouraging words you express in the letter.. You are the best project manager I’ve ever had!! Working together is so much fun!! I enjoy it a lot!! Have a lovely weekend!
Patricia - Scissors Cut Founder & Owner
Fortelli Salon & Spa Coordinator
Working with Mike, Sara and his team has been an absolute delight! Their professionalism and attention to detail has been overwhelming in helping us build and expand our new website! They are always available to us and offering us tips and tricks on how to do updates – we are truly grateful having them part of our Fortelli Family!
Linda - Fortelli Salon & Spa Coordinator
An Absolute Delight!
I’m on my way to the airport but had a chance to see the site on my laptop and perusing now on my phone. WOW! You guys crushed it! I’m very impressed and this well exceeds my expectations.